352. Having Purpose Alone Does Not Generate Income. This is What's Missing?

"Yeah, but where is the money?" That's the question very many passionate people are asked when they present their weird ideas, causes, and purpose pursuit.

Frankly, that question is important, because a man who works has to eat. However, how do you grapple successfully with a society that doesn't think that there is profit in purpose pursuit?

At some level, the people in purpose pursuit ought to blame themselves for not gaining profit for one reason or another. A big reason is discussed in this episode. Check it out.

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351. Why Do People of Purpose and Talents Beg When They Can Earn

How can you monetize your talent, your gifts, your passion, and ultimately your purpose? This ought to be the most asked question the whole world over.

However, we find that the question, "how can I get a job" is probably more asked. Why is that? It is because, with a job, there is an instant promise for certainty. There is cash money in your pocket at the end of the month.

There is a big reason as to why the people that are gifted, people of purpose are not generating income from their purpose pursuit. Let us look at this major reason in this episode. Listen to this.

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350. This Is The Biggest Reason Why You Have No Profit In Your Purpose Pursuit

Invariably, the purpose people do not feel like they should charge for their trade for one reason or another. I think the main reason is that they feel as if it is cheating.
Traditionally, we have been schooled to think that we earn to the direct proportion of our academic papers. Also, we have been conditioned to think that we earn in direct proportion to the complexity of work that we are doing.
The problem with that set up is that those two scenarios cannot serve the entire wide world. That is where purpose pursuit comes in. Listen to this.

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349. Why There Is No Profit In Purpose Pursuit

Purpose pursuit is an incredibly important thing and ever increasingly so. More and more people are being employed to work in the "Gig Economy", and that is where purpose thrives.

Environments were created for jobs. Institutions have been set up at a global level in order to skill people so that they can have jobs. The jobs are fewer each succeeding year.

Purpose pursuit though has not been given enough emphasis, and as a result, it is not easy to convince someone to pursue it. The people who pursue purpose are the few who are exceptionally gifted. The rest think that "there is no money in purpose pursuit"
Listen to this.

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348. Eight Reasons Why God's Personal Brand Takes A Beating Daily

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346. The Seeking of Miracles is One More Way God's Brand Gets A Bad Rap

I know this can be a little controversial. If you were to choose between Miracles and work, what would you choose? Of course, you would choose miracles.

We also know that in the grand scheme of things, God is a miracle worker. We expect him to do stuff for us. However, this is the very reason why God's personal brand takes a beating.

When you are in dire straits, you will need a miracle. However, that is not a daily situation. It is once in a while. Daily, we are supposed to work, use what God has put in place to prosper...listen to this.

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345. Ignorance. The Greatest Enemy of God's Personal Brand

Every waking day, someone is abusing or misusing God's personal brand somewhere in the world. One wonders why God is not doing something to rectify the situation.

The answer to that conundrum is related to the different ways in which God's personal brand gets misinterpreted. I think top on the list is ignorance. This is both of those who believe and those who do not believe alike.

For as long as ignorance thrives, God's personal brand will continue suffering. Listen to this.

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344. How Impostors Are Messing Up God's Personal Brand

God's personal brand has certainly taken a bad rap over the years because of the advent of impostors. The problem of course is not just the impostors.

Every impostor out there needs a gullible, ignorant, and lazy person to take advantage of. So God ends up being blamed over and over again for things being done to people in his name, but at the end of the day, it is the impostors who are responsible for this.
Listen to this.

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343. 'God is In Control' Is A Statement That Makes His Brand Suck. Find out Why

Let me ask you a question. Is God really in control? Think about that. I have had debates upon debates with different people on the answers to this question.

At the end of the day, God's personal brand suffers a great deal because of this statement. When you say "God is in control", people have a picture of a loving, powerful, and caring God.

How can they reconcile the atrocities we see on the face of the earth to this God? Listen to this.

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342. The Biggest Reason Why God's Personal Brand Sucks

There is a great misunderstanding even in the religious circles on how God operates. The misunderstanding and the misinterpretations make God's personal brand to suffer every now and then.

There are reasons why this is in play every waking day. Why is it that those people who are not religious are misunderstanding the concept of God. Why is it that those who are religious are disillusioned about the concept of God?

How come there is a discrepancy between God's promises and the reality on the ground? Listen to this.

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341. Why is It that People Think God's Personal Brand Sucks

God being God is supposed to be the one with the greatest personal brand there ever was. It is even stupid to try and measure God, but we shall use some assumptions here, so work with me.

What we see in some quarters in society though is God's personal brand taking a beating and having a bad rap. There are several reasons as to why that is the case. God does have a brand and that brand is critical to his success. Listen to this.

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340. The 6 Major Reasons Why You Need A Personal Brand

In a world that has become so noisy in the human resource space, the highly competent person is paid peanuts while the highly branded person is overwhelmed with work.

Personal branding becomes the new CV that helps people to rise up and deploys their potential in the world, add value in the world, and solve problems. As a result, they get recognized and appreciated.
Let's see some of the advantages of having a personal brand. Listen in.

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339. Five Simple Ways To Keep Your Personal Brand Refreshed

Refreshing a personal brand is a critical thing. Of course, coming up with a personal brand is no mean fete. It takes time and effort. There is a sense of breakthrough when you finally have a brand crafted.

However, down the line, you will quickly realize that you cannot stay in the same mode that you were in when you started out. You have to improve, increase, and stay relevant.

Brand presence as well as perception have to be kept at the top of your to-do list. That's why the brand has to remain fresh through tweaks here and there. Listen to this.

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338. Why Innovation is Critical in Refreshing a Personal Brand

Fresh is always as good as new no matter how long they have been in existence. Ask Coca Cola. Personal brands will be the in thing in life, but they cannot be left stale.

We need to keep them refreshed from time to time. There are several ways in which we can do this and the top of the list is innovation.
When a new product or service is added to a personal brand, that brand has just refreshed itself.

Listen to this.

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337. What We Can Learn from Steve Jobs About Refreshing Our Personal Brands

The thing that people in our targeted audience will interact with is what will form a critical aspect of our brand. Personal branding is not just about what we say we can do.

It is also about what we do. When what we do confuses people, we are losing leverage with our personal brand. That is why we need to step back and refresh it.

One of the ways of refreshing a personal brand is to rethink its focus and its value proposition. It is to cull all other things that are bandwagoning and focus on one sharp aspect. Listen to this.

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336. This is Why Changing Designs Keeps Your Personal Brand Fresh

There is something called the broken windows theory. It portrays the fact that where environments are run down, security levels are bad.

When you spruce up that environment, the cases of insecurity go down accordingly. The same thing is mightily true about your personal branding.

If your personal brand is not refreshed in any way, it sends a signal to your audience. That negative signal will affect your brand. When you refresh your brand, it sends a positive signal that keeps your audience connected to your brand. Listen to this.

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335. This is the Simplest and Most Common Way of Keeping A Personal Brand Fresh

If you keep yourself fresh and well attended to, it sends a signal to the world. It tells the world that you are alive and that you care.
That is the same thing with a personal brand.

Creating a personal brand is one thing, but delivering value consistently and refreshing yourself as you do that is not an automatic thing. One has to plan consciously how it is done.

If not, people will forget or assume that you are no longer interested in your brand, or you do not care at the end of the day. Consequently, your brand suffers a body blow. Let's see how this can be rectified.

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334. The Third and Final Step in Creating A Compelling Personal Brand

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333. The Second Step In Creating A Compelling Personal Brand

One of the reasons why we have successful stories, whether it is through books, movies, TV sitcoms, articles, and so on is because of heroes.
One of the reasons why mothers' day is cherished more than fathers' day the whole wide world is because the mothers are good at ownership.

In creating a personal brand, one has to learn how to be a hero like a mother. Let's see how this is done.

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332. The First Step in Building A Compelling Personal Brand

It is already known and it is increasing in knowledge worldwide that a personal brand is "the new CV". Our resume's today are not those three paged documents that we present at interviews or we send by mail soliciting jobs.

Today, we move ahead and we transact in life depending on the perception that is in the minds of other people about what we are already doing, what we are passionate about, or what we are identified with either because we are experts at it or we have been recommended.

That is where a personal brand comes in handy. Let's start learning how to build one.

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331. The 6 Misconceptions About Personal Branding

It is possible to do life in the dark, while all the time you presume that you are OK. That is the anatomy of misconceptions. It is only later on in life that you wake up and realize how wrong you were!

Well, that is why mentors and knowledge are good. They help us to deal with misconceptions before we can delve knee-deep in them.

In building a personal brand, there are quite a number of glaring misconceptions that people go around with. Let us see what they are and how to deal with them.

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330. Why It is Suicidal To Have A Personal Brand as A -One-Hit-Wonder

Neglect screams a million things. Care does the same thing, as well as compassion. With personal branding, it makes a difference to make sure that what is being communicated subliminally with your brand is care, compassion, and refreshing.

That is why it is a travesty to think that personal branding is what is done in a January New Year Resolution meeting and then left to fend for itself.

Listen to this.

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329. Personal Branding Is Not All About Marketing

Perhaps one of the worst things you can do about your personal brand is to veer away from its authenticity. The second that someone senses that you are inauthentic with your brand, that is the moment that they lose interest in you.

Your perception of people's eyes is important. That is why it is wrong to think that the barrage of marketing ads will mitigate an inauthentic brand.

Woe to you if the person you have employed to market your brand is not passionate about it. Listen to this

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328. This is Why A Personal Brand Is Not About Colors and Logos

A personal brand is both about the front end as well as the back end. The front end is critical because it is what forms the perceptions.

However, that front end is just about 5% of the personal brand, using the analogy of the proverbial iceberg. In other words, if your focus is only on the front end of your brand, you are doing it wrongly.
Here is why

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327. Why Selling Should Not Be The Primary Reason For Creating A Personal Brand

Creating a personal brand can be a fun activity. It is also a very delicate activity. Everyone with a heartbeat does have a brand and therefore they can create one. However, with the increasing changes in society, people are becoming increasingly selfish and self-absorbed.

Consequently, the creation of personal brands is riddled with so many misconceptions. One of these misconceptions is that a personal brand is created primarily for the sake of making a sale. Find out why this is wrong.

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Bonus 2. Fueling Growth With Our Aspirations, A Facebook Live Message

In moments of uncertainty, we can always revert back to our aspirations. In fact, uncertainties can help create aspirations that basically spell the opposite of what we are experiencing.

The fact is that we can grow and can get the fuel to our development and growth from our aspirations. When we keep reaching out and having a picture in our minds of our dreams and desires, we are fueling our growth.
Listen to this.

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326. This is Why We Do Not Build Brands To Compete

There are quite a number of misconceptions that people have in relation to personal brand building. We all know that brand building is increasingly becoming one of the most important things that individuals can do.

However, the idea of having a brand is not to have a brand just for the sake of having one. Brand building has to be done correctly, otherwise, there is no point in having a brand in the first place.
Listen to this.

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324. The 10 Biggest Mistakes People Make With Their Personal Brands

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In crafting personal brands, people easily make some common mistakes that can be avoidable. It is better not to have a personal brand than to have one with glaring issues.

A personal brand should passionately reach out to an audience with authenticity and should offer value and solutions primarily because you care.

In other words, you are putting the audience first. If this is not the reason for creating a personal brand, you have already started on a wrong footing. Let's discuss some of the mistakes in creating personal brands.

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325. Why Our Personal Brands Are Our New CVs

The world has changed so much in the past several decades. It is interesting to note that one of the most important needs of a human being is to work.

When the industrial age came, we thought that we all would work there. So we skilled ourselves by the multitudes. Now, we find that there are fewer traditional jobs and there is a flood of qualified people.

However, there are people who are doing unconventional gigs and are making headway in life more than those who are schooled. The answer is that the traditional CV is no longer the currency in the job market today.

This has been replaced by a personal brand. Listen to this.

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323. Why Not Professionalizing Your Personal Brand is A Big Mistake

A personal brand done well will go a long way in creating value and distinction with your audience. It will help your targeted audience to know who you are and to know how to refer their friends and loved ones to you.

A personal brand poorly done will cause the opposite effect. It is even worse than not having a brand at all. When you claim to have a brand, you are held and treated with a higher standard. 

Therefore one great mistake in personal branding is to not make it professional. Listen to this.

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322. These Two Simple Words are The Most Powerful in Creating A Personal Brand

The greatest mistake you can make with your personal brand is to pass on the message that you do not care about. Once that vibe goes around your audience, once they realize that you are selfish, then you are done.

People normally come up with marketing gimmicks that prey on unsuspecting members of their audiences. They use the greed and fear pillars to lure them. This is the ultimate degree of selfishness.

Once found out though, that will be the beginning of the end of your brand.

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