Fresh is always as good as new no matter how long they have been in existence. Ask Coca Cola. Personal brands will be the in thing in life, but they cannot be left stale.
We need to keep them refreshed from time to time. There are several ways in which we can do this and the top of the list is innovation.
When a new product or service is added to a personal brand, that brand has just refreshed itself.
Listen to this.
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