It is possible to do life in the dark, while all the time you presume that you are OK. That is the anatomy of misconceptions. It is only later on in life that you wake up and realize how wrong you were!
Well, that is why mentors and knowledge are good. They help us to deal with misconceptions before we can delve knee-deep in them.
In building a personal brand, there are quite a number of glaring misconceptions that people go around with. Let us see what they are and how to deal with them.
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