Creating a personal brand can be a fun activity. It is also a very delicate activity. Everyone with a heartbeat does have a brand and therefore they can create one. However, with the increasing changes in society, people are becoming increasingly selfish and self-absorbed.
Consequently, the creation of personal brands is riddled with so many misconceptions. One of these misconceptions is that a personal brand is created primarily for the sake of making a sale. Find out why this is wrong.
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