A personal brand done well will go a long way in creating value and distinction with your audience. It will help your targeted audience to know who you are and to know how to refer their friends and loved ones to you.
A personal brand poorly done will cause the opposite effect. It is even worse than not having a brand at all. When you claim to have a brand, you are held and treated with a higher standard.
Therefore one great mistake in personal branding is to not make it professional. Listen to this.
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