How do you obtain information from a market leader that you can use to better your own brand? These are things that are done every day in business.
At times, people simply ask and get it. At times, some just look, study and research. When Apple launched the IOS operating system from smartphones, it wasn't long before Android technology was used to create a rivalling product that has helped millions if not billions of people that were unable to get the iPhone.
How do you get information from your industry leader that you can use to better your brand? Listen to this.
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