It is instructive that when you mirror what a market leader is doing, you tend to grow your brand in return. There will always be someone doing something better than you are.
We have learnt that you do not have to plagiarise, copy and paste their work. At times we seek people doing this thinking that it is a short cut.
The side effect of copying and pasting is debilitating. But what if you cand do something better than copying and pasting? What if you can mirror them? What if you can obtain their structure, spirit, systems and so on that they are doing and apply your own uniqueness to it?
Listen to this.
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