You can "mirror" a major brand that is doing what you want to do in the market, or that has opened your eyes to see how things can be done, how things could be better.
Not all the information you have is yours. Not all of us will be successful by deploying only our original ideas and information. We do need from time to time, ideas from elsewhere, especially from the people that are movers and shakers in the trade we are in.
Instead of copying and stealing trade secrets, there is something clean that you and I can do to learn from them, to benchmark and to develop. Listen to this.
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