You have probably heard the phrase, "all hat and no cattle"...it is a devastating phrase if it is applied to personal branding. In fact, for the most part, that phrase applies to personal branding.
Of the mistakes that people make about their brands, one of the greatest of them all is what Jesus referred to as "whitewashed tombs". Having a semblance of finesse at the outside, but rotting on the inside.
You and I need to be on the lookout that we do not have this kind of lousy brand in our lives. Listen to this.
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