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When Eliud Kiphchoge run the sub two hour marathon in Vienna, one of the greatest tactics that his team employed was the use of pacesetters. At every given interval, a new team of pacesetters would join the race and help him.
Much as pacesetters in athletics are paid to do their work to make other people shine, in real life, there are pacesetters all around us. These are people who have higher standards than we do. They give us motivation to up our standards. Listen to this.
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