We can decide to reinvent the wheel and waste time and resources or we can decide to leverage what is already existing and move on quicker.
If you wanted to grow your brand, one of the most potent things you can do is to mirror an existing brand that is operating in your niche market.
There are several advantages that will accrue from this. Growing your brand doesn't have to be done as if you are gripping in the dark unless of course, you are the first person since Adam to do what you are doing. Listen to this.
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