Knowledge applied is power. Clarity of just about anything is important if we are to be on the cutting edge of anything. That is why personal branding is important in personal development.
There are very many mistakes that are made with personal branding. What we need to realize is that we all have brands. We all are brands, whether we are individuals or organizations.
Therefore, the very first mistake that a lousy personal brand makes is not to know that they are a brand. Listen to this.
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