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Yesterday's episode explained in detail the power of status quo in forcing us indirectly not to pursue and monetize our purpose. That status quo has propped up a cousin that is so powerful that is also aiding the situation and making it worse.
It is perhaps the biggest reason why this is not happening. You wanna listen to this.
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Culture eats strategy for breakfast. We know that from Peter Drucker. What he didn't mention is that this can go both in the positive and the negative side. When it comes to purpose, one of the biggest enemies that makes people not to monetize it is the status quo.
Listen to this.
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Personal Branding and content marketing are very critical not just for organizations but also for individuals. There is quite a lot to learn about the importance of the same. We also need to understand some of the things we should do in that space.
I have a conversation with Patricia Kahill who is best placed to educate us on the subject matter. I am sure you will enjoy this. Listen to this.
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So far, there is a lot of background information that purpose is something that is available to all of us. It is not a preserve of the few. That being said, we still grapple in this world with joblessness, people failing to find work, meaningful work to do.
It is a serious matter. However, all along people are failing to find meaningful employment, they are walking around with ideas, passion, gifts and talents as well as a calling. Here are two main reasons why we fail to monetize our purpose.
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The good thing about purpose is the fact that it is not discriminatory. There is no human being that is born that lacks purpose. There isn't any that has 'special purpose' and the rest just have 'average purpose'. The word is "unique."
If we all have purpose, then we all can make it valuable. Here is a summary of the four things that are evident in the life of all of us. They are the core of purpose monetization.
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When we talk about monetization of purpose, we need to at least equalize the playing field. Well, we don't need to worry a lot about that because in some aspects, this field has already been equalized.
There are some things that are available in all human beings as a starter pack for purpose monetization. One of those things is passion. Listen to this.
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The most amazing thing you would ever seen in a group of people is that most in the group believe that they do not have any gifts or talents. We know by now the importance of gifts and talents and I say it in this episode.
Let us see the main reason why people who are gifted already believe that they are not. Listen to this.
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If we are going to talk about monetization of purpose or turning our purpose into profit, there is some groundwork that we are going to lay down first. We need to agree that purpose is not a reserve of a few individuals. It is for all of us. There are four things that cut across all strata of life as we talk about purpose. We discuss one of them here today...why is it that some people monetize their purpose and others don't? Listen to this.
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It is not just me, but if you were to have asked my peers back then at thirty years of age what their purpose in life was, a large percentage would not have told you anything constructive, believable or inspiring.
We have made strides over the past several years but it is still a problem. If we are to monetize our purpose, we will need to first of all believe that it is monetizable. Listen to this.
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We all have brands whether we know it or not. Branding has become a major buzzword in society over the past decade, and as I predicted in 2010, the next biggest revolution in the world will be the purpose revolution.
You cannot talk about purpose without talking about branding. I had a discussion with my guest on the same topic and there was incredible nuggets to pick from him. Listen to this.
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One might say that purpose is the greatest equalizer of all time for humanity. It is just impossible to believe that there is a human being on this planet who doesn't have purpose.
Whether we know it or not, at times we fall short of turning our purpose into profit for some various reasons. This new series will show us about four of those reasons. Let's get started.
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As you can imagine, I firmly believe that your purpose is fixed. It might seem a draconian view to take but it is not something that I have just forced down my own throat. This is an assertion based on careful reflection of what purpose is in the first place.
Listen to this.
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Can our purpose change? That's the question we are grappling with in this series. I have insisted that it can't but before we can come to a fast conclusion, we need to consider some things.
The definition of purpose will dictate what stand you have. You can approach the definition of purpose in two ways and thus guide your answer. Listen to this.
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With a background of two episodes in this series, I can now confidently call it. I think your purpose doesn't change. I also think that purpose is not many things. It is just one. It is one thing you dedicate your life to for a considerable period of time.
Here in this episode, I share my reasons why I think purpose doesn't change. Listen to his.
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I once heard Tony Robbins emphatically say that you do not have just one purpose...that there are different 'purposes' that you can serve. Well, we can split hairs on that one but I guess the best place to have that discussion begin is to seek to understand exactly what purpose means.
Is it a project? Is it a task? Is it a milestone? Is it a responsibility? What is life purpose? Listen to this.
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This is one of the most interesting and yet eye-opening questions we can answer: Does your purpose change? I know my answer to this question and you will get it as we go along, or at least you will have a feeling of where I lean.
For now, let us reflect a bit before we can give an outright answer. Listen to this.
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Branding is a powerful thing in life these days. Strategic branding is increasingly becoming a necessity not just for companies, but also for individuals. Personal Branding has a way it seamlessly connects to what you are about, what difference you want to make and your purpose in life.
In this episode, I had the opportunity to converse to Racheal Lwantale who gave us quite number of nuggets on the subject matter. You wanna listen to this.
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I cannot overemphasize the power of psychology in our productivity. Our mental states are critical to it. One of the powerful psychological tools we have is detachment.
I heard someone yesterday teaching about personal expectations being at times the root of many disappointments. I couldn't agree more. Here are two things we need to know about detachment.
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We have already said that detachment can be a very powerful tool to use for our mental health. We need this every day. When you are talking about detachment, you are talking about two major things.
It is our ability to be mature enough to let go of those things that we are not in control of that helps us with being detached. It allows us to be in control of what we can. Listen to this.
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Detachment is a powerful psychological and mental tool that we can use to enhance our productivity and mental health. When we are attached to something, especially that thing over which we have no control over its outcome, we trigger a risk to mental health.
Surrender becomes the way to do it and that's the powerful thing about detachment. It allows you to do what you can and what's in your control. Listen to this.
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Detachment is such a powerful tool that we can use to be productive. It is not a hereditary thing. It is a skill that is learnable. The more you are detached on many things, the more mature you are.
In fact detachment doesn't necessarily mean that you do not care. It simply means that you recognize your limits in influencing an outcome that you care about, and so you release yourself and free your mind to concentrate on other things. Listen to this.
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Detachment is such a powerful psychological tool that we can use to enhance our productivity. To be detached doesn't mean that you do not care, as is explained further in this episode.
One of the most liberating things is to be content with whatever outcome after you have given your all to something. That's what strengthens your detachment. Listen to this.
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There is an unhealthy psychological trait that we easily fall into with our ideas and pursuits so much so that it affects our productivity. This is attachment. It is human to be attached to what we have created and brought forth.
However, it can be detrimental to our future productivity. That's why the practice of detachment is entirely important for us to use. Listen to this.
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Personal branding is a mainstay in life. For anyone who is a professional or an entrepreneur, for anyone who would like to be effective in life in their purpose pursuit, personal branding becomes a tool that is non-negotiable to have.
My guest today is a Personal Branding Practitioner, an author of two books on the same topic. He is also working on another to be released soon. Our conversation was instructive on the subject matter. Listen to Ariho Kamara.
